More News Articles

Our Soft Side News

Like to know what’s happening in the world of Supersoft from Tip Top? Then you’ve found the right place.
Here we’ll share everything that’s exciting and important about our brand and products, along with how
we’re supporting the community.

Food for Kids Program

Two new school's receiving bread deliveries.

All Star Rock'n'Cheer Championships Fundraiser

Supersoft cheers on local team to world championships.

Patumahoe-Mauku Playcentre

Supersoft helps Patumahoe-Mauku Playcentre raise funds.

Boxing up the first day...

Tip Top helping kids get into school

Supersoft's Emulsifiers

Emulsifiers explained

Race of Champions

The Big Night In, Grey Hound race dog is something of a legend on the race track. Watch as a team of celebrities, who can’t seem to take anything seriously, race Big Night In to find out who will be the champion. Will it be man or man’s best friend?

Tug O War – Shortland Street vs Outrageous Fortune

We’re proud of our heritage and of our local shows but it’s time to see which is better.

Tug O War – Celebrities vs. Fireman

One rope, two teams and several egos all boiling down to one moment of truth.

BBQ Cook Off

For many years kiwis have perfected the art of cooking meat on an open flame. We’re putting the All Blacks to the test, getting them to cook off and sell as many sausages as they can in half an hour. The winner and champion of the BBQ will be declared by John Key.

Body Painting Dare

There’s something about body painting that gets everybody’s attention. Watch these magnificent torsos be transformed into works of art, a sight not to be passed up. Note we didn’t say whose torsos are being painted…

Pavlova Challenge

Kids love to do crazy things, so face swimming in a Pavlova for treats is nothing out of the ordinary. Little do they know in this challenge they’ll be fishing for cocktail onions as treats.

World’s Biggest Sandwich

Kids can be so competitive over just about anything. Watch as these kids take each other and the clock on to create the world’s tallest sandwich.

Sumo Dare

Two celebrities in Sumo Suits, battle it out in the Supersoft circle with three rounds, to declare who is the champion! Maybe there'll even be a little victory dance...

Fire-Fighters Challenge

Two teams of celebrities are put to the clock to take on a challenge fit for a fireman.

Hip Hop Dare

NZ Hip Hop legends teach a cast of celebrities some slick new moves and then lead them through a Hip Hop routine.

Top Model Dare

Watch as three celebrities’ strut their stuff down the catwalk, alongside three of New Zealand's Top Models! Who ever said walking in a straight line was hard?